WHAT MAKES A BANK EXTRAORDINARY?

Here is a challenge for you:

 

 

Put yourself into the shoes of the events - and promotions coordinator of one of the oldest, biggest banks in Canada to create an extraordinary Thank You and Promo stunt for the Holiday Season.

Object:   AVION VISA card
Mission:  To come up with a scheme to reward current customers and raise awareness among non card holders! They too can have the card.

What would you do to create the ultimate Feel Good, Thank You, We Appreciate You - offer
 to your current (and hopefully ) future customers?
What would you do to make them feel special and appreciated?

For one, you could run We Love You ads on TV and on the radio (kinda' cheesy- but it has been done before)
Or you could offer free coffee and snacks at all local branches (which is OK-ish, but not Wow).

This would suffice for any other bank- not so for the Royal Bank of Canada.

 The folks at RBC went to extraordinary length to create a chique,
 unique, laid back, well stocked AVION Holiday Boutique in the Coquitlam Mall in Coquitlam,  B.C.
(Actually, Coquitlam is the only location here in BC to host this event)

 

 

 

Finding a safe, cosy heaven with free snacks, fruits,

 flavoured water,

 coffee and tea   

among the upcoming Christmas frenzy is one thing and in itself wonderful; throw in a free parcel - and jacket check-in, free gift wrapping and -wait for it- valet parking(!) for their card holders and RBC is on the way up to reach the pinnacle of extraordinary services!

The clever brain behind this organised pre-Christmas extravaganza is a clever one indeed, he or she hired a bunch of good looking, well dressed, enthusiastic hostesses to make the stay for their card holders even more memorable.

What can I say, I am one of them.

 Let me come back to my question at the beginning:
 Would you have thought of that? Honestly?
Would you agree when I say "This is a fabulous idea".

From the reactions we are getting I can testify, their customers are blown away- and the other ones are surely thinking about switching over....

 

Every so often it's the big stuff that makes a big bank extraordinary!